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I Launched a YouTube Channel (And I Need Your Brain!)

Nikki M.G. Living Her Best Life
Nikki M.G. Living Her Best Life

So here's the thing yáll: I've been doing this work—building people power, mapping legislative strategy, coaching mission-driven leaders—for two decades now. And somewhere along the way, I realized I've got stories, lessons, and frameworks that shouldn't just live in one-on-one coaching sessions or campaign war rooms.


They need to be out in the world. Accessible. Free. Available to every organizer, executive director, union leader, and advocacy professional who's trying to build power while still living a fully joyous, delicious life!




What You'll Find on My New Channel

Obviously if you know me and OBVIOUSLY with a name like Social Justice Is Sexy, then you already know this isn't your typical leadership development content. You know I'm not about that corporate energy or that safe, wonky, respectable energy either. Instead, you'll get real, honest, vulnerable talk about:


  • Self-care practices that actually sustain you through campaign cycles, organizational crises, and zombie bitches tryna tear you down internally and externally.

  • How to build individual and collective power without burning out or burning bridges

  • Creating values-rooted systems in your nonprofit, union, foundation, or government department that enable inclusive leadership and bring out the best in your unique team

  • Getting bags and building abundance in mission-driven work (Cha-Ching, Baby!)

  • Current and past campaigns that moved us forward—and what we can learn from them to live and organize with more vim, vigor and strategy now and in the future.


Because here's what's up: When we live and act according to our values, that is sexy, bold, and powerful.  When people feel safe and supported on the individual and societal level, it opens up space for the oppressed to create, to transform, to thrive, to be our most full, unapologetic, visionary, juicy selves. 


The work of building a better world? That's beautiful. Strategic. Creative. And it deserves to be treated as such. Don't you agree?


Check Out My Latest Video on Zohran Mamdani’s Sexy Strategy of Speaking to The People's Self Interest


New York City Mayor-Elect Zohran Mamdani
New York City Mayor-Elect Zohran Mamdani

Democrats, listen up. I just dropped a super simple, quick breakdown of Zohran Mamdani's winning strategy in his campaign - and no, it's not his smile, although it definitely helped. If you're curious about what it takes to build a Democratic movement that actually wins—especially when you're running on working-class values in a landscape that often rewards billionaires instead—this one's for you. We're taking it back to basics with Zohran’s Winning Strategy.




Now Here's Where I Need Your Yummy Brain!!!!!!

I want this channel to actually be useful. Not just to me, but to all of us doing this work.

So I'm asking you:


What topics do you want me to cover? What keeps you up at night? What strategic questions are you wrestling with? What part of movement work do you wish someone would just explain clearly?


AND...


Who should I interview? I want to bring other sexy social justice nerds into the conversation—organizers, strategists, leaders who are doing incredible work and have lessons to share. Who comes to mind for you? Do YOU want to be interviewed? 


And please allow me to clarify - someone doesn’t have to think of themselves or even be considered a “sexy” person to join me. But they gotta understand that the work of getting us all more free, and our vision for a more free and equitable world - THAT’S SEXY… that inspires in us the desire to create…that work, that vision is attractive, interesting, and appealing!  You feel me?


Here's How to Get Involved:


  1. Subscribe to the channel so you don't miss new videos: @SocialJusticeIsSexy

  2. Drop your topic suggestions and interview recommendations in the comments on the channel, or email me directly at nikkimg@nikkimg.com. I love to hear from you!

  3. Share this with someone in your network who needs this kind of content in their life or who might want to join me on an upcoming episode.


I'm building this for us—for the people who believe another world is possible and are willing to do the strategic, beautiful, interesting, hard, and repetitive work to make it happen. 


Let’s Do This!

Holla at me!


Nikki M.G.


GLAMBO: Self-Actualized Social Justice Warrior Baddie. Original artwork by Deron Holmes-Cannon.
GLAMBO: Self-Actualized Social Justice Warrior Baddie. Original artwork by Deron Holmes-Cannon.

 
 
 

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"Working with Nikki is a dream. She is organized, creative, and driven. I had the pleasure of working alongside Nikki during multiple campaigns across half a dozen states, and she never wavered in her ability to stay focused. I personally found her commitment to meeting people where they are, and developing dynamic solutions to nuanced problems to be the most admirable aspect of her approach. I highly recommend that anyone considering strategic support should look no further than Nikki Cole."

-Mikey K, Business For Good SD

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